Marketing Assistant (Intern)
Full-time / One Year Set Term

£12.33 an hour 

Closing Date: 15th Feb 

Interview Dates: Tuesday 3rd/ Wednesday 4th March 

Lighthouse in Poole is one of this country’s biggest arts centres. We curate over 500 events a year in four amazing venues. We are a charity and we make a huge impact in our local community.

We are looking for a Marketing Assistant (Intern) to play a crucial role in our Marketing and Ticket Sales team. A one year paid training placement, it will give you valuable experience in the world of marketing and communications within an arts context.

This placement will support you to build your confidence, gain hands-on paid experience in a real workplace, and develop marketing skills that are highly transferable to other roles within the creative and marketing industries. You will support the Marketing Manager in the creation and implementation of marketing campaigns for shows and other Lighthouse activities, giving you the opportunity to gain skills in running multi-channel campaigns. You will also support and learn about communications activity and media liaison, including assisting with the creation of digital content, social media campaigns and media events.

You will be a confident communicator, who can use your creativity to help market and communicate about all that Lighthouse does, including shows, creative engagement activity and development and fundraising.

Lighthouse offers a progressive, friendly working environment driven by our values as an organisation to be Aspirational, Welcoming and Excellent. Our staff wellbeing is a key priority guided by our Investors in People accreditation to support Mind, Body, and Togetherness.

Principle purpose of the role

This role is a crucial part of the Marketing and Ticket Sales team and is a one year placement. You will gain valuable insight and experience into the world of marketing and communications within an arts context. A confident communicator, you will use your creativity to help market and communicate about all that Lighthouse does, including shows, creative engagement activity and development and fundraising.

This placement will support you to build your confidence, gain hands-on paid experience in a real workplace, and develop marketing skills that are highly transferable to other roles within the creative and marketing industries.

In this role you will provide valuable marketing and administrative support to a small and very dynamic team and will be comfortable carrying out tasks individually and as part of a team. You will also cover some shifts as a Ticket Sales Advisor in Ticket Office either face to face on the front counter or on the phones in the back office.

A main function of this role is to lead on collating essential event information from producers, promoters and marketing agencies and ensure that all our systems and website are up to date with that information, to help with marketing and development communications and activities.

You will support the Marketing Manager in the creation and implementation of marketing campaigns for shows and other Lighthouse activities, giving you the opportunity to gain skills in running multi-channel campaigns. You will also support and learn about communications activity and media liaison, including assisting with the creation of digital content, social media campaigns and press night events.

Key relationships: Marketing Manager, Marketing Executives, Ticket Office, and Programming Teams.

Planning and delivery

• Support the Marketing Manager in the day-to-day marketing and admin duties to help deliver show campaigns.

• Be the first point of contact for external show promoters and producers, gathering copy and images for the website, social media and brochure ensuring it is promptly filed on Share Point

• Collate images and upload them to the website CMS and Dotdigital email system in a timely manner.

• Create marketing emails and email newsletters in Dotdigital to promote shows and engage with different audience segments.

• To create social media content and posts that promote our shows and tell stories about the impact that Lighthouse has on its community.

• Support the team through keeping accurate checklists and ensuring print and copy deadlines are met.

• Develop, update, and contribute to the marketing ‘How to Guide’.

• Support departmental planning, by arranging marketing meetings, booking rooms as necessary, taking meeting notes, updating, and distributing meeting action points.

• Support the department through the documentation of marketing assets, including the filing and categorising of photography and video content created by the marketing team

• Assist in the production of our annual brochures and seasonal print, contributing and working closely with the Marketing Manager, writing copy as required.

• Attend external meetings with promoters, marketing agencies and venues.

• Re-direct customer enquiries and assist with telephone and email requests for general information.

• Oversee weekly print deliveries, file delivery notes and maintain the weekly print stock check.

• Fill leaflet and poster displays in a timely manner in accordance with the print schedule ensuring they are up to date and well presented. Update the print schedule as required.

• Keep the print room tidy and organised.

• Pre-season campaign preparation - overprint posters and leaflets, send print quantities to companies on request and book external distribution.

• Write blog articles as required, during your time at Lighthouse

• Assist in the setting up of special promotions and initiatives.

• Assist with the management of media night events, sending out invitation emails and collating lists of guest responses.

• Attend media nights and events when required, outside of usual working hours.

Digital

• Support the updating of the Lighthouse website with the latest information and materials.

• Assist the team to crop and resize images and upload to the website.

• Update the digital screens, working to ensure they are always accurate and up to date, uploading content into the CMS system and planning which shows are promoted to which of our audiences.

• Support our social media accounts, assisting with the posting and creation of content.

• Support the department in collating and analysing audience and customer data to identify trends,
  including website analytics, sales trends and social media engagements. `
  
  

Other

• Any other duties as may be reasonably required.

Communication

• Maintain and develop good contacts and working relationships with colleagues, customers, artists, contractors, suppliers, stakeholders and external organisations in order to promote the value of the work we deliver.

• Attend regular team briefings and ensure that the flow of information to and from the department is clear, accurate and timely.

Finance

• To work within agreed defined budgets.

Training

• Take responsibility for their own training and development, including attending and completing relevant induction and mandatory training. Core Training will cover Online IHASCO training and Health and safety as part of the induction.

• To participate with their review process with their line manager, every 6 months and to take up opportunities identified as part of their learning and development.

GDPR

• Adhere to the marketing departments GDPR policies and procedures and report any data breaches immediately, should they occur.

Health and Safety

• Adhere to Health and Safety legislation and Lighthouse’s Policies and Procedures.

• To minimise Lighthouse’s environmental impact wherever possible adhering to and supporting its Sustainability Policy. To include recycling, switching off lights, computers and equipment when not in use. Helping to reduce paper waste by minimising printing/copying, reducing water usage by reporting faults and heating/cooling concerns promptly.

Representation

• Represent Lighthouse at performances, meetings and events, as and when required.

Diversity

• To be aware of and embrace the EDIB culture at Lighthouse at all times.

Values

• .Work to and promote the Lighthouse values of being Aspirational, Welcoming & Excellence.

Personal specification

Essential

• An active interest in marketing, communications and/or fundraising.
• Excellent communication skills, written, verbal and interpersonal.
• Working knowledge of social media and an interest in how the various platforms can be used in a compelling way.
• Good administrative and IT skills (including Microsoft Outlook, Word & Excel).
• Excellent telephone manner.
• Ability to multi-task and manage workload.
• Ability to use initiative and work independently.
• Ability to accurately follow defined processes.
• Good research and internet skills.
• Attention to detail.

Desirable

• Previous marketing, fundraising or events experience.
• Basic knowledge of Google Analytics and Adwords or Ad delivery networks.
• Experience of web updating using a content management system.

Competencies and Skills

• Excellent communication and interpersonal skills.
• Ability to work unsupervised and take responsibility.
• Knowledge of social networking and digital media.

Personal characteristics

• Must enjoy working with people and be customer focused.
• Keen to learn
• Adaptable to change.
• Dynamic, energetic and enthusiastic.
• Flexible and reliable.